We didn't want to just create an underwear brand.  We also wanted to give back to our community.  Over a few beers and several dumb ideas later, we decided we would make a donation to a local charity every pair we sell in our stores. We didn't really know if this was going to be financially feasible but off we went anyways. After a lot of number crunching, we basically said "Fuck it, let's just do it." So here we are, years later, having donated thousands of dollars and thousands of pairs of underwear.  We're just getting started. 

For every pair sold in Seven80 stores, we pledge $2 to local charities. Help us make a difference in our community!

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