Your Balls Can Help!
We didn't want to just create an underwear brand. We also wanted to give back to our community. Over a few beers and several dumb ideas later, we decided we would donate a brand new pair for every pair we sell in our stores. We didn't really know if this was going to be financially feasible but off we went anyways. After a lot of number crunching, we basically said "Fuck it, let's just do it" So here we are working with a couple of local charities, helping keep their underwear stocked. We're just getting started. Our hopes is donate enough every year to eliminate the need so that Charities can focus their resources elsewhere. Lofty goal, YES! BUT we gotta start somewhere.